Answered Now. In action
Great things fueled by our insights & strategies
Standard Chartered
Exploring new market opportunites in Ivory Coast
Brand & Market Validation
Identified unmet customer needs for a mobile-first banking solution. Delivered actionable insight to shape launch strategy in the Ivory Coast.
Countries: Ivory Coast
Confidential Client
Testing innovative drink concepts for a premium product launch
Concept testing
Uncovered how French and Canadian customers perceive new flavor concepts and brand narratives for a premium beverage launch — guiding product and positioning decisions.
Countries: France, Canada
Europcar
Redesigning the rental experience for a €1B digital platform
Customer research
Mapped real customer pain points across five markets to inform the redesign of Europcar’s global digital platforms — supporting a full CX transformation at scale.
Countries: France, USA, UK, Germany, China
SEB Group
What makes a premium coffee machine feel premium?
Customer Research
Revealed how consumers perceive SEB’s coffee brands (SEB, Krups, Moulinex) — what drives appeal, what creates resistance, and how brand value is judged in the digital buying journey.
Countries: Spain
AstraZeneca
Spotting growth signals in the future of prescription care
Brand & Market Validation
In-depth analysis of the evolving landscape of prescription medication in key global markets. Our comprehensive report highlighted future opportunities and strategic directions for the company's new business units, providing insights to inform future growth.
Countries : UK, Worldwide
La Poste
Making digital logistics feel simple
Digital Product Testing
Tested and refined La Poste’s reimagined digital platform to ensure customers could easily navigate, send, and manage packages — delivering confidence before full rollout.
Countries : France
Corum L’Epargne
Uncovering what really matters to retirement investors
Customer research
Mapped the real-world beliefs and decision triggers behind retirement savings in France. The insights provided the leadership team with evidence to prioritize strategic projects & marketing messaging.
Countries : France
YSL Beauty
Turning a bold product idea into a customer-ready innovation
Innovation
Provided a deep understanding of the behaviors and needs of luxury lipstick buyers to transform an innovative at-home lipstick printer into a viable business. Revealed what would make the product easily find its place in the routine of modern lipstick connoisseurs.
Countries : France
Kering
Designing seamless luxury across channels
Customer research
Explored how modern luxury shoppers navigate digital and physical retail. Delivered insight to elevate the omnichannel experience across Saint Laurent, Gucci, and Alexander McQueen.
Countries : France, USA, UK, Japan
LVMH
Launching a new international luxury brand
Brand & Market Validation
Uncovered the strategic insight behind luxury influencer dynamics to guide the launch of a new global brand.
Countries : France, Japan, China
Atos
Revitalizing a high-growth social platform
Digital Product Testing
Identified critical friction points in how teams use internal comms tools — and delivered actionable insight to guide the redesign and future direction of Atos’s enterprise social network.
Countries : France, Netherlands
Carrefour
Launching drive-through grocery shopping
Digital Product Testing
Delivered real-world feedback from customers to optimize Carrefour’s new online shopping and drive-through experience — helping de-risk launch across a 1500+ store network.
Countries : France
Pernod Ricard
Re-launching the corporate brand
Brand & Market Validation
Researched user’s needs and perceptions accross the organization to inform the redesign of the company’s corporate website to better serve investors, press and job seekers.
Countries : France, UK, USA
Balenciaga
Innovating brand evolution
Digital Product Testing
Testing an edgy e-commerce website re-design for Balenciaga, designed with their new Artistic Director to better illustrate the evolution of the brand.
Countries : France, USA
Engie
Refreshing in-house legal services
Customer Research
Equipping Engie with an-house innovation team for sustainable growth. Researched their in-house legal teams’ needs and operations to improve their positioning and competititeveness.
Countries : France
Enedis
A new training platform for high-voltage technicians
Digital Product Testing
Researched the needs and experience of high-voltage power line technicians to fuel a re-desing of the internal training process and tools.
Countries : France
BNP Paribas
Re-designing a global communication platform
Digital Product Testing
Researched, tested, and designed a comprehensive internal communications experience with BNP Paribas teams, leading to a full redesign of the intranet to relaunch all internal communications and processes.
Countries : France, Luxembourg
Dolce & Gabbana
Launching a standalone beauty brand
Brand & Market Validation
Helped launching D&G Beauty as a standalone brand with research & screen testing to enhance the e-commerce experience.
Countries : France, USA